MAR 4325: Social Media Marketing Strategy
Course Description for Social Media Marketing Strategy
Social Media Marketing Strategy
Prerequisite: MAR 3023
Description: Social media has become an emerging and essential marketing communication channel for firms. Due to its fast-growing, innovative, and ever-evolving nature, social media has not been well understood from a strategic marketing perspective. Therefore, this course will focus on understanding social media and will examine the strategic use of social media for developing and implementing effective marketing strategies.