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2019-2020 Catalog
MAR 4104: Social and Ethical Issues in Marketing

Course Description for Social and Ethical Issues in Marketing

MAR4104: Social and Ethical Issues in Marketing
Prerequisite:  MAR 3023
Description: The focus of this course is upon social and economic issues confronting marketing decision-makers in a dynamic, pluralistic society. Marketing managers are responsible for accomplishing organizational financial objectives while simultaneously protecting and advancing societal interests. This dual responsibility presents an inherent conflict, or tension, for marketing decision-makers who are responsible for short-term economic performance and long-term social welfare. Through lecture, case analyses, and debates, students are exposed to a variety of marketing situations where potential conflicts, or tensions, arise between organizational and social objectives.