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2021-2022 Catalog
ISM 4410: Business Intelligence

Course Description for Business Intelligence

ISM4410: Business Intelligence

Description: This course is concerned with quantitative approaches to business analysis, including those involving big data and how organizations strategically use Business Intelligence (BI) to gain a sustainable, competitive advantage. Covers concepts for evidence-based decision making from a managerial perspective, and incorporates contemporary topics such as real-time BI, business analytics, and business performance management.