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2021-2022 Catalog
GRA 4513C: Product Promotion

Course Description for Product Promotion

GRA4513C: Product Promotion
Prerequisite:  GRA 3183C Typography Studio This course explores and deciphers messages in product promotion for television, website, and print. Students will be taught how to use visual rhetoric and persuasion to educate a target audience about products and services. Various theories and practices used in the advertising industry will also be discussed. Emphasis will be placed on design solutions for product promotion. (A material fee of $45 will be assessed.)