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2021-2022 Catalog
GRA 3512C: Visual Identity

Course Description for Visual Identity

GRA3512C: Visual Identity
Prerequisites: GRA3155C
Description: This course examines the role of design in defining and enhancing the brand experience of companies, organizations, products, and people. It provides an overview of important historical works and explores visual identity in contemporary branding strategies. Students study formal elements and component parts, as well as applications, classifications, and touchpoints. They utilize research methodologies to produce visual identities, ranging from static wordmarks to adaptive integrated systems, with a focus on creative, consistent solutions. They also examine visual brand strategy through the analysis and development of design standards and guidelines. (A material fee of $15 will be assessed.)