GEB 3154: Entrepreneurial Marketing
Course Description for Entrepreneurial Marketing
Description: This course focuses on the practical application of key marketing concepts and methods specifically relevant to entrepreneurial ventures. Students will study and discuss cases focusing on the marketing survival strategies of successful entrepreneurs and learn about the marketing challenges of entrepreneurial ventures from assigned readings, class discussions, and guest speakers. Each class session will cover components of the marketing plan for an entrepreneurial venture, making comparisons on how the strategies differ from traditional marketing in corporate America. A major project required in the course is the development of marketing inventions for actual entrepreneurial ventures. Students will also review books and publications covering current entrepreneurial strategies and present key issues to the class.