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2021-2022 Catalog
ADV 4800: Advertising Campaigns

Course Description for Advertising Campaigns

ADV4800: Advertising Campaigns
Prerequisite:  ADV 3008 and ADV 3101 and MMC 1004 and MMC 4420 or ADV 3500 and MMC 3105
Description: This course is designed to give students an opportunity to plan and execute a full-scale advertising campaign. The students will develop and analyze a specialized advertising plan designed to reach designated target audiences for a specific client. The plan will incorporate all elements necessary to implement an effective campaign.
Course Fees: $75