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2021-2022 Catalog
ADV 4404: Strategic Branding

Course Description for Strategic Branding

ADV4404: Strategic Branding
Prerequisite:  ADV3008 or PUR3000
Description: The primary objective of the course is to provide students with a comprehensive analysis of branding, brand equity and strategic brand management. The course will explore the design and implementation of marketing programs to build, measure, and manage brand equity.