ADV 3812: Integrated Marketing Communication

2019-2020 Catalog

CATALOG HOME
ABOUT UNF
- Introduction
- Mission and Vision
- Accreditations
- Campus Map
- Seal, Logo, Mascot and Creed
- Board Members
- Faculty and Awards
- UNF Welcome Center
ACADEMIC CALENDAR
ACADEMIC ADVISING
ADMISSIONS
COLLEGES
- Brooks College of Health
- Coggin College of Business
- College of Arts and Sciences
- College of Computing, Engineering and Construction
- College of Education and Human Services
- Hicks Honors College
  - Overview
  - Admissions
COURSES
DEGREE PROGRAMS
- Undergraduate Degrees
- Graduate Degrees
- Accelerated Bachelor to Masters Programs
- General Education Program
- Hicks Honors College Program
- Gordon Rule
- Common Prerequisites Manual
- ROTC - Reserve Officers Training Corps
  - • ArmyROTC
  - • NavyROTC
- State Foreign Language Requirement
FINANCIAL INFORMATION
POLICIES AND REGULATIONS
STUDENT SERVICES
QUICK GUIDE TO RESOURCES

ADV3812: Integrated Marketing Communication

Description: The primary objective of the course is to provide students with the fundamentals of Integrated Marketing Communication (IMC). Students will learn the basic concepts of advertising, public relations, promotion, branding, and direct marketing and apply them to IMC campaigns.

Course Description for Integrated Marketing Communication