Course Description for Media Planning
Prerequisite: ADV 3008 and MMC 1004 and MMC 3105 and MMC 4420 or ADV 3500
Description: This course will teach students to critically and strategically plan, select and evaluate media for advertising purposes. The principles of media planning and buying will be emphasized. Students will study audience measurement, media research, audience segmentation and marketing strategies.
Course Fees: $10