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2021-2022 Catalog
ADV 3008: Principles of Advertising

Course Description for Principles of Advertising

ADV3008: Principles of Advertising
Prerequisite: MMC 1004, MMC 3105, and MAR 3023 or ADV 3812
Description: Theory, principles and functions of advertising; its role in economic, social and marketing structure. Copy and design in newspapers, magazines, radio and television are studied. Projects involving preparation of a simple campaign and its ads.