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2021-2022 Catalog
SPM 5308: Marketing and Promotions in Sport

Course Description for Marketing and Promotions in Sport

SPM5308: Marketing and Promotions in Sport

Description: This course was designed to provide students an in-depth examination of the sport marketing mix of product, price, place, promotion, and well as sport marketing strategy and sport marketing research. Students will engage in advanced work in sport marketing and consumer behavior to develop a more rich understanding of how sport organizations generate revenue through sport marketing strategy and research. Students will apply fundamental sport marketing concepts through clinical experiences in the sport industry.