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2021-2022 Catalog
SPC 5545: Theories of Persuasion

Course Description for Theories of Persuasion

SPC5545: Theories of Persuasion

Description: The primary goal of this course is to provide students with a solid grounding in theories, principles, and strategies of social influence as they apply to everyday contexts in which influence attempts to take place. Students should gain familiarity with findings from empirical investigations on persuasion, social influence, and compliance gaining, and will learn about strategies and techniques of persuasion relation to a wide variety of real-life communication contexts, situations, and settings.
Availability: One semester per year.