MMC6426: Qualitative Research Methods in Mass Communication 3

Description: The course examines a wide range of qualitative research methods used in mass communication in general, communication management in particular. It provides a comprehensive overview of research design, data collection, data analysis, and research report writing associated with qualitative research. The methods covered in the course include, but are not limited to, in-depth interviews, focus groups, case studies, textual/discourse analysis, historical analysis, field observation, and ethnography. The course also addresses mixed method designs. Ultimately, the course will help communication managers and others use valid and appropriate qualitative research methods in their professional communication practice and decision-making.
Availability: One semester per year.