MMC 6421: Quantitative Research Methods in Mass Communication
Course Description for Quantitative Research Methods in Mass Communication
Quantitative Research Methods in Mass Communication
Prerequisite: Undergraduate statistics course or equivalent
Description: This course introduces basic quantitative research designs, foundational mathematics of statistics, and basic statistical methods. This course focuses on principal concepts of the quantitative analysis in the literature. The course also addresses mixed method designs. The course will help communication managers and others use valid and appropriate qualitative research methods in their professional communication practice and decision-making.
Availability: One semester per year.