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2021-2022 Catalog
MMC 6006: Strategic Communication Theory

Course Description for Strategic Communication Theory

MMC6006: Strategic Communication Theory

Description: This course introduces the principles and the practice of strategic communications as it applies to the practice of public relations, advertising, marketing, and organizational communication in an increasingly multicultural/diverse/multinational environment. It is designed from a professional perspective and utilizes real-world examples/cases. Experienced communication professionals/managers will gain key insights in the identification of target publics/markets, or problem or opportunities through the use of relevant research databases.