MMC6006: Strategic Communication Theory 3

Description: This course introduces the principles and the practice of strategic communications as it applies to the practice of public relations, advertising, marketing, and organizational communication in an increasingly multicultural/diverse/multinational environment. It is designed from a professional perspective and utilizes real-world examples/cases. Experienced communication professionals/managers will gain key insights in the identification of target publics/markets, or problem or opportunities through the use of relevant research databases.