MMC 5738: Strategic Social Media
Course Description for Strategic Social Media
Strategic Social Media
Description: This course prepares students with industry-standard skills and techniques to utilize a variety of new and social media platforms for organizational purposes. Exploring professional uses of social media across a variety of industries, students examine the strategy and outcomes associated with digital content management, campaign planning, consumer engagement and interaction, social listening, online brand and reputation management, ethics and governance. Using historical milestones, case studies, emerging theories, and best practices students come to recognize and understand the innovative and ever-evolving nature of the contemporary new media landscape in applied and pragmatic contexts.