MAR 6726: Marketing on the Internet: Strategies and Programs

2018-2019 Catalog

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MAR6726: Marketing on the Internet: Strategies and Programs

Prerequisite: MAR 6805 or permission of the instructor
Description: This course encompasses the formulation and implementation of an e-strategy and related strategic marketing plan for a product/service offering on the Internet including the development of a related company web site.

Course Description for Marketing on the Internet: Strategies and Programs