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2019-2020 Catalog
MAR 6726: Digital Marketing Analytics

Course Description for Digital Marketing Analytics

MAR6726: Digital Marketing Analytics
3
Prerequisite:  MAR 6805 or permission of the instructor and ECO 6415
Description: This course encompasses the formulation and implementation of a digital strategy and related strategic marketing plan for a product/service offering on the Internet including the use of analytics to create and improve digital marketing strategy. (3 credit hours)