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2021-2022 Catalog
MAR 6206: Marketing Channel Systems

Course Description for Marketing Channel Systems

MAR6206: Marketing Channel Systems
Prerequisite:  MAR 6805
Description: This course investigates the nature and role of marketing channels and intermediaries. Major marketing strategy problems such as designing channel objectives and constraints, distinguishing major channel alternatives, and motivating, evaluating and controlling channel members will be analyzed. This course is an elective in the MBA program.