MAN 6724: Strategy for Business
Course Description for Strategy for Business
Strategy for Business
Description: This course focuses on managing the total organization, be it for-profit, not-for-profit, or government, for long-term economic sustainability. Strategic thinking is stressed throughout the course as the cornerstone of strategy formulation. Various frameworks that include the "Resource Based View (RBV)," the Value Creation Model, the Structure, Conduct, Performance (SCP) Model and Porter's Five Forces are utilized to provide the context within which modern organizations compete. Finally, the concept of Competitive Advantage is woven into the fabric of the course.