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2018-2019 Catalog
HSA 6149: Health Planning and Marketing

Course Description for Health Planning and Marketing

HSA6149: Health Planning and Marketing
3
Prerequisite:  Undergraduate marketing course or equivalent. This course examines planning and marketing as related to health care organizations. Emphasis is placed on the planning process and the elements and methods of marketing health care services in relation to the role of the consumer, governing body, administration and health care.