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2019-2020 Catalog
HSA 6148: Strategic Planning and Marketing in Healthcare

Course Description for Strategic Planning and Marketing in Healthcare

HSA6148: Strategic Planning and Marketing in Healthcare
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Description: This course introduces the principles, methods and concepts of two primary aspects of strategic management related to health care organizations including strategic planning and marketing. Governance, systems analysis, model development, market and product development, financial planning, process engineering, human resources planning and decision support systems will be introduced as they pertain to the tactical design and implementation of a strategic management culture.