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2021-2022 Catalog
ADV 5408: Strategic Branding

Course Description for Strategic Branding

ADV5408: Strategic Branding
The primary objective of the course is to provide students with a comprehensive analysis of branding, brand equity and strategic brand management. The course will explore the design and implementation of marketing programs to build, measure and manage brand equity. Students will be exposed to tools and strategies designed to create a strategic competitive advantage in the marketplace.