Skip to Main Content
2020-2021 Catalog
Communication Management: Public Management (Master of Science)

Program Description for Communication Management

Major: Communication Management Concentration: Public Management Degree: Master of Science

Core Requirements (15 credits)

M.S. in Communication Management students can choose either a thesis option or a non-thesis option. Both options apply to all of the following concentrations: Business, Public Health, Leadership, Nonprofit Management, and Public Management. The program consists of a minimum of 36 credit hours, 15 of which are earned through a common core of required courses in the Department of Communication. Also, three credit hours are selected from a list of electives in the Department of Communication. In addition, 12 credit hours are earned through one of five outside concentrations: Business Public Health, Leadership, Nonprofit Management, and Public Management. The final 6 credit hours are earned through an academic communication management-related thesis or a professional communication-related research project.

MMC6256 Foundations Comm Management (3 Credits)

MMC6006 Strategic Communication Theory (3 Credits)

MMC6426 Qual. Res. Method. Mass Comm. (3 Credits)

MMC6421 Quant. Res. Mass Comm. (3 Credits)

MMC6206 Ethics in Comm Management (3 Credits)

Major Electives (3 credits)


  • COM 5126 Organizational Communication (3 credits)
  • COM 5627 Lying and Deception (3 credits)
  • COM 5705 Listening (3 credits)
  • COM 5226 Theory and Research Methods in Health Communication (3 credits)
  • COM 5445 Small Group Communication (3 credits)
  • COM 5046 Interpersonal Communication (3 credits)
  • COM 5348 Interviewing: Theory and Methods (3 credits)
  • SPC 5545 Theories of Persuaion (3 credits)
  • MMC 5419 Political Advertising (3 credits)
  • RTV 5801 Media Management (3 credits)
  • MMC 5946 Internship in Communication Management (3 credits)
  • MMC5267 Current Issues in Emerging Media (3 credits)
  • MMC 6730 Social Media Management (3 credits)
  • MMC 5738 Strategic Social Media (3 credits)

Major Requirements (12 credits)

PAD6060 Public Admin in Modern Society (3 Credits)

PAD6227 Government Budget and Finance (3 Credits)

PAD6417 Human Res in Public/NP Mgmt (3 Credits)

SELECT 1 elective from MPA courses

PAD 5000-6999 or PUP 5000-6999 (3 Credits)

Exit Requirement (6 credits)

Students choose either Thesis or Applied Research Project option OR Non-Thesis Option (6 credits) Students will complete either an academic communication management-related thesis OR a professional communication- related research project under the supervision of a faculty advisor and committee. Students will take this 3-credit course twice to reach the required 6 credit hours of thesis/applied research project needed to graduate with the M.S. in Communication Management. Permission of the M.S. in Communication Management graduate program director is a prerequisite to enroll.

MMC6971 Thesis/Applied Rsrch Project (3 Credits)


Students who choose this option will take six additional credit hours from the list of Departmental Electives.