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2018-2019 Catalog
Communication Management: Business (Master of Science)

Major: Communication Management Concentration: Business Degree: Master of Science

Core Requirements (15 credits)

The program consists of a minimum of 36 credit hours, 15 of which are earned through a common core of required courses in the Department of Communication. Also, three credit hours are selected from a list of electives in the Department of Communication. In addition, 12 credit hours are earned through one of five outside concentrations: Business Public Health, Leadership, Nonprofit Management, and Public Management. The final 6 credit hours are earned through an academic communication management-related thesis or a professional communication-related research project.

MMC6256 Foundations Comm Management (3 Credits)

MMC6006 Strategic Communication Theory (3 Credits)

MMC6426 Qual. Res. Method. Mass Comm. (3 Credits)

MMC6421 Quant. Res. Mass Comm. (3 Credits)

MMC6206 Ethics in Comm Management (3 Credits)

Major Electives (3 credits)


  • COM 5126 Organizational Communication (3 credits)
  • COM 5627 Lying and Deception (3 credits)
  • COM 5705 Listening (3 credits)
  • COM 5226 Theory and Research Methods in Health Communication (3 credits)
  • COM 5445 Small Group Communication (3 credits)
  • COM 5046 Interpersonal Communication (3 credits)
  • COM 5348 Interviewing: Theory and Methods (3 credits)
  • SPC 5545 Theories of Persuaion (3 credits)
  • MMC 5419 Political Advertising (3 credits)
  • RTV 5801 Media Management (3 credits)
  • MMC 5946 Internship in Communication Management (3 credits)
  • MMC5267 Current Issues in Emerging Media (3 credits)
  • MMC 6730 Social Media Management (3 credits)

Major Requirements (12 credits)


  • MAN 6204 Organizational Theory (3 credits) prereq: MAN 5036
  • ISM 6021 Management Information Technology (3 credits) prereq: MAN 5036
  • MAN 6581 Entrepreneurship/Venture Capital (3 credits) prereq: MAN 5036
  • MAR 6805 Marketing Strategy (3 credits) prereq: MAN 5036
  • ECO 6415 Making Decisions with Data (3 credits) prereq: MAN 5036 and ECO 5115 prereq: MAN 5036 and ECO 5115
  • ECP 6705 Economics of Business Decisions (3 credits) prereq: MAN 5036 and ECO 5115

Exit Requirement (6 credits)

Students will complete either an academic communication management-related thesis OR a professional communication- related research project under the supervision of a faculty advisor and committee. Students will take this 3-credit course twice to reach the required 6 credit hours of thesis/applied research project needed to graduate with the M.S. in Communication Management. Permission of the M.S. in Communication Management graduate program director is a prerequisite to enroll.

MMC6971 Thesis/Applied Rsrch Project (3 Credits)