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2021-2022 Catalog
Business Analytics (Master of Science)

Program Description for Business Analytics

Major: Business Analytics Degree: Master of Science

Informational Text

This program requires 30 credit hours. The common core (21 credits) are earned through graduate courses in the Coggin College of Business and the School of Computing. The elective hours (9 credits) are selected from areas of specialization including Computing, Finance, Marketing, Social Media, Accounting, HR, Sports Management, and Data Science.

Core Requirements (21 credits)

Required courses (7 course - 21 credit hours); all courses 3 credit hours.

CAP6768 Data Analytics (3 Credits)

CIS6283 Programming for Data Science

ISM6021 Mgmt Information Technology (3 Credits)

ISM6419 Data Visualization (3 Credits)

ISM6404 Applications of Buss Analytics (3 Credits)

ECO6415 Making Decisions with Data (3 Credits)

CEN6940 Computing Practicum (3 Credits)

Electives (9 credits)

Select 9 credit hours of electives from an area of specialization. The list below provides sample elective courses to choose from. Other courses may be approved with permission of the CCB Graduate Program Director.

SELECT 3 courses (9 credits)

  • MAR6735: Consumer Analytics
  • MAR6726: Digital Marketing Analytics
  • ECP6705: Economics of Business Decisions
  • GEO6506: Economic Geography & Geographic Info Systems
  • REE6146: Real Property Analysis
  • FIN6455: Financial Modeling
  • MAN6789: Social Media & Business Analytics
  • MAN6785: E-Business Strategy
  • MAN6581: Project Management
  • MAN6525: Process Management & Quality Improvements
  • CAP5771: Data Mining
  • COP5716: Data Modeling & Performance
  • SPM6008: Foundations of Sport Management
  • SPM5308: Marketing & Promotions in Sport