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2013-2014 Past Catalog
2022-2023 Catalog
Communication: Advertising (Bachelor of Science)

Program Description for Communication

Major: Communication Concentration: Advertising Degree: Bachelor of Science

Informational Text

Grades of C or higher are required in all Foundation and Major Courses

Foundation (18 credits)

SPC2608 Fundamentals of Speech (3 Credits)

STA2023 (GM) Elem Statistics-Business (3 Credits)

ENC3250 (GW) Professional Communicatio (3 Credits)

  • Students should select the sections listed for Advertising majors - ENC3250 G(W)Prof. Comm:Advertising

ECO2013 Principles of Macroeconomics (3 Credits)

ECO2023 Principles of Microeconomics (3 Credits)

MAR3023 Principles of Marketing (3 Credits)

  • Prereqs: ECO2013 and ECO2023

Prerequisites (18 credits)

Course cannot include ENC or LIT prefix courses. 18 hours of coursework outside the major and beyond the 36 hours of general education requirements.


Major Requirements (19 credits)

MMC1004 Media Literacy (3 Credits)

MMC3105 Advanced Writing For The Media (3 Credits)

  • Prereqs: MMC1004

MMC3200 Law and Ethics of Communicat (3 Credits)

  • Prereqs: MMC1004, MMC3105

MMC3614 Media Theories and Effects (3 Credits)

  • Prereqs: MMC1004, MMC3105

MMC4420 Mass Communications Research (3 Credits)

  • Prereqs: MMC1004, MMC3105 and MMC3614

MMC3942 Pre Internship (1 Credit)

Prereqs: MMC1004, MMC 3105 and one of the following - ADV3008, PUR3000, or MMC4500; Junior or Senior standing as a Communicaton major; major GPA of 2.0 or higher. Coreq: Permission of Instructor

MMC4975 Internship Senior Project (3 Credits)

Prereqs: MMC1004, MMC 3200, MMC 3614, MMC 3105, Senior standing (at least 90 credits), at least 3 courses required in the student's concentration, and both a UNF and Major GPA of 2.0 or higher.

Major Electives (21 credits)

ADV3008 Principles of Advertising (3 Credits)

  • Prereq: MMC1004 and MMC3105

ADV3101 Advertising Creative Strategy (3 Credits)

  • Prereqs: ADV 3008, MMC1004 & MMC 3105
    Prior to fall 2012 course title was Advertising Copywriting

ADV3203 Advertising Media Graphics (3 Credits)

ADV3300 Media Planning (3 Credits)

  • Prereqs: ADV3008, MMC1004, MMC3105, and either MMC4420 or ADV3500

ADV4800 Advertising Campaigns (3 Credits)

Prereqs: ADV3008, ADV3101, MMC1004, MMC3105, ADV3203 and MMC4420 or ADV3500


  • ADV 3500 Advertising Research Methods
    Prereqs: MMC1004, MMC3105, and MMC3614
  • ADV 3200C Advertising Design
    Prereqs: MMC1004, MMC3105, ADV3008, ADV3101, ADV3300, ADV3203 Advertising Media Graphics
  • PUR3000 Principles of Public Relations
    Prereqs: MMC1004 and MMC3105
  • MMC 3403 Political Advertising
    Prereqs: MMC1004 and MMC3105
  • MMC 4630 Understanding Emerging Media
    Prereqs: MMC1004, MMC3105, and one of the following: PUR3000 or ADV3008 or MMC4500 History of Mass Communication

48 Upper Level Hours (48 credits)

In order to qualify to graduate with a Bachelor's degree from the College of Arts and Sciences you must earn a minimum of 48 upper level credits out of the total 120 degree applicable required credit hours. Upper level courses are numbered from 3000 - 4999. Dual Degree and Double Majors should consult their Advisor.

48 HOURS 48 upper level hours