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2013-2014 Past Catalog
2021-2022 Catalog
Marketing (Bachelor of Business Admin.)

Program Description for Marketing

Major: Marketing Degree: Bachelor of Business Admin.

Prerequisites (21 credits)

21 semester hours are required. Grade of "C" or better is required in all prerequisites.

ACG2021 Prin of Financial Accounting (3 Credits)

Acceptable substitute: ACGX021, ACGX022 or (ACGX001 & ACGX011)

ACG2071 Prin Managerial Accounting (3 Credits)

Acceptable substitute: (2-3 credit hours) ACGX071 or ACGX301

CGS1100 Computer Applications for Busi (3 Credits)

Acceptable substitute: (3-4 credit hours) CGSX518, CGSX100, CGSX530, CGSX570, CGSX060, CGSX531, CGSX000, CGSX100C or ISMX000 (or demonstrated competency)

ECO2013 Principles of Macroeconomics (3 Credits)

Acceptable substitute: ECOX013

ECO2023 Principles of Microeconomics (3 Credits)

Acceptable substitute: ECOX023

MAC2233 (GM)Calculus for Business (3 Credits)

Acceptable substitute: (3-4 credit hours) MACX233 or MACX230

STA2023 (GM) Elem Statistics-Business (3 Credits)

Acceptable substitute: (3-4 credit hours) STAX023, STAX122 or QMBX100

Core Requirements (18 credits)

18 semester hours are required. A grade of "C" or better is required in all core courses. MAN4720 is taken in a student's last semester. FIN3403, MAN3025, & MAR3023 must be completed prior to taking MAB4720.

BUL3130 Legal Environment of Business (3 Credits)

FIN3403 Financial Management (3 Credits)

MAN3025 Administrative Management (3 Credits)

MAR3023 Principles of Marketing (3 Credits)

MAN3504 Operations Management (3 Credits)

MAN4720 Strategic Mgmt Business Policy (3 Credits)

You must pre-apply at www.unf.edu/coggin for MAN4720

Major Requirements (18 credits)

18 semester hours are required. A grade of "C" or better is required in all major courses.

  • Follow pre-requisites when registering for MAR4803... You must have completed MAR3023, MAR4503, MAR4613, & MAR4156.

MAR4503 Consumer Behavior (3 Credits)

MAR4613 Marketing Research Information (3 Credits)

MAR4803 Strategic Marketing (3 Credits)

SELECT another Marketing Course

3000 - 4000 level Marketing course with a MAR prefix

SELECT another marketing elective

3000 - 4000 level Marketing course with a MAR prefix

SELECT another marketing elective

3000 - 4000 level Marketing course with a MAR prefix

Required Business (18 credits)

A grade of "C" or better is required for all courses in this area.

ISM4011 Intro Management Info Systems (3 Credits)

SELECT1 Select one ECON. course

ECO3101, ECO3203, ECO3411, ECP3203, or ECP3703

SELECT 1 International Bus. Course

ACG4251 International Accounting, MAN4600 International Mgmt , MAR4156 International Marketing, TRA4721 International Logistics, FIN4604 International Finance, ECO3740 International Trade

SELECT One Course

(3000-4000) LEVEL ACG BUL ECO ECP ECS FIN GEB GEO MAN QMB REE RMI TAX TRA

SELECT One Course

(3000-4000) LEVEL ACC BUL ECO ECP ECS FIN GEB GEO MAN QMB REE RMI TAX TRA

SELECT One quantitative course

Either ECO3411 or MAN4550 (formerly QMB4600) ECO3411 can only be used once in this program

Non-Business Requirements (6 credits)

6 Semester hours are required. A grade of "C" or better is required for all courses in this area. The Cultural Diversity course should be chosen from the list at: http://www.unf.edu/coggin/advising/cultural_diversity.aspx

SPC4064 Public Speaking Professionals (3 Credits)

If you took Public Speaking at the lower level (1000 -2000) You may substitute any upper level (3000-4000) elective for SPC4064.

AND one cultural diversity course