Course Description for E-Marketing

MAR4721: E-Marketing
Prerequisite:  MAR 3023
Description: This course encompasses a study of marketing strategies and practices in the cyberspace including an examination of alternative business models, e-marketing, customer characteristics, required marketing knowledge, and enabling technologies. The focus of this course is on the Internet as a medium for communication and a marketing channel. Students will be required to develop an e-marketing strategy and plan for an e-company and a company web site.