Course Description for Marketing Strategy
Prerequisite: MAN 5036 or MAR 3023
Description: This course includes a study of the development and implementation of marketing strategy to provide for superior customer, value, satisfaction, and loyalty. Topics include: mission/vision development, environmental scanning, SWOT analysis, marketing goals and objectives, and segmentation, targeting, differentiation, positioning and growth strategies. Emphasis is placed on relationship building, globalization, internal marketing, quality management, and entrepreneurship. Case studies will be emphasized .