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2018-2019 Catalog
Marketing (Bachelor of Business Admin.)

Major: Marketing Degree: Bachelor of Business Admin.

Prerequisites (21 credits)

21 semester hours are required. Grade of "C" or better is required in all prerequisites.

ACG2021 Prin of Financial Accounting (3 Credits)

Prerequisite(s) required: MAC 1105 Acceptable substitute: ACGX021, ACGX022 or (ACGX001 & ACGX011)

ACG2071 Prin Managerial Accounting (3 Credits)

Prerequisite(s) required: ACG 2021 and MAC 1105 Acceptable substitute: (2-3 credit hours) ACGX071 or ACGX301

CGS1100 Computer Applications for Busi (3 Credits)

Acceptable substitute: (3-4 credit hours) CGSX518, CGSX100, CGSX530, CGSX570, CGSX060, CGSX531, CGSX000, CGSX100C or ISMX000 (or demonstrated competency)

ECO2013 Principles of Macroeconomics (3 Credits)

Acceptable substitute: ECOX013

ECO2023 Principles of Microeconomics (3 Credits)

Acceptable substitute: ECOX023

MAC2233 (GM)Calculus for Business (3 Credits)

Prerequisite(s) required: MAC 1105. Acceptable substitute: (3-4 credit hours) MACX233 or MACX230

STA2023 (GM) Elem Statistics-Business (3 Credits)

Prerequisite(s) required: MAC 1105. Acceptable substitute: (3-4 credit hours) STAX023, STAX122 or QMBX100

Core Requirements (18 credits)

18 semester hours are required. A grade of "C" or better is required in all core courses.

BUL3130 Legal Environment of Business (3 Credits)

Prerequisite(s) required: 20 or more earned credits

FIN3403 Financial Management (3 Credits)

Prerequisite(s) required: ACG 2071, ECO 2023 and STA 2023

MAN3025 Administrative Management (3 Credits)

Prerequisite(s) required: 36 or more earned credits

MAR3023 Principles of Marketing (3 Credits)

MAN3504 Operations Management (3 Credits)

Prerequisite(s) required: STA 2023

MAN4720 Strategic Mgmt Business Policy (3 Credits)

Prerequisite(s) required: FIN 3403, MAN 3025 and MAR 3023; must be taken in final semester.
Students must submit an online MAN 4720 application before registration.

  • Fall policy applications available June 1-30
  • Spring policy applications available October 1-31
  • Summer policy applications available March 1-31

Major Requirements (24 credits)

24 semester hours are required. A grade of "C" or better is required in all major courses.

  • Follow pre-requisites when registering for MAR4803. You must have completed MAR3023, MAR4503 & MAR4613.

MAR4503 Consumer Behavior (3 Credits)

Prerequisite(s) required: MAR 3023

MAR4613 Marketing Research Information (3 Credits)

Prerequisite(s) required: MAR 3023

MAR4803 Strategic Marketing (3 Credits)

Prerequisite(s) required: MAR 4503 and MAR 4613

SELECT One Marketing course

Select ONE of these Marketing courses:
MAR4721 Digitial Marketing Strategy (Prerequisite required: MAR 3023)
MAR4325 Social Media Marketing (Prerequisite required: MAR 3023)
MAR4615 Introduction to Marketing Analytics (Prerequiste required: MAR 3023 and STA 2023)

SELECT MAR electives (12 credits)

Select FOUR additional 3000 - 4000 level Marketing course with a MAR prefix Consult the UNF Catalog for course prerequisites.

Required Business (12 credits)

A grade of "C" or better is required for all courses in this area.

SELECT ONE 1 quantitative course

Either ECO 3411 (Prerequisite required: STA 2023) OR MAN 4550 (Prerequisites required: STA 2023 or MAC 2233)

SELECT ONE International Bus. Course

ACG4251 International Accounting, MAN4600 International Mgmt , MAR4156 International Marketing, TRA4721 International Logistics, FIN4604 International Finance, ECO3704 International Trade
Consult the UNF Catalog for course prerequisites.

SELECT TWO Courses (6 Credits)

(3000-4000) LEVEL ACG BUL ECO ECP ECS FIN GEB GEO ISM MAN QMB REE RMI TAX TRA
Consult the UNF Catalog for course prerequisites.

Non-Business Requirements (6 credits)

6 Semester hours are required. A grade of "C" or better is required for all courses in this area.

SPC4064 Public Speaking Professionals (3 Credits)

If you took Public Speaking at the lower level (1000 -2000) You may substitute any upper level (3000-4000) elective for SPC4064.

AND one cultural diversity course

The Cultural Diversity course should be chosen from the list on the Coggin Advising website