Agenda Item FA 17-59

Submitted by the Academic Programs Committee

Coggin College of Business (Undergraduate) – (Marketing & Logistics)

New Courses, Courses Changes, & Programs of Study Changes (5 packages)

12/07/17: Passed

12/14/17: Approved

Log Number: 201708-9

Marketing & Logistics – Undergraduate


Add a new course

Study Abroad in Marketing

(3 crs)

MAR

Senior (4xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:

Prerequisite: Permission of the instructor 
Description: This course allows students to study a country's business practices, with a particular emphasis on marketing. During this course, the student will understand the culture, geography, history, and politics of the country; travel to the country; study the differences between business in the U.S. and business in that country; and learn about the current issues facing that nation. The course will have three phases: pre-trip preparation and orientation, foreign travel, and post-trip work. (3 credit hours) 

 

Log Number: 201708-10

Marketing & Logistics – Undergraduate


Change an existing course

E-Marketing

MAR

Senior (4xxx)

721

The name and the description of the course need adjustments to reflect the changes in the digital marketing era. This, today, goes beyond E-Marketing and creating company website to encompass a wide array of digital marketing strategies. The current name of the course is MAR4721: E-Marketing, which needs to be changed to MAR4721: Digital Marketing Strategy.
New Course Description:

Prerequisite: MAR3023 Principles of Marketing (3 credit hours) 
Description: This course encompasses a study of digital marketing strategies and practices and provides a detailed understanding of digital channels and platforms. The focus of this course is on gaining knowledge of how to develop an integrated digital marketing strategy, from formulation to implementation. (3 Credit hours)

 

Log Number: 201708-12

Marketing & Logistics  – Undergraduate

Add a new minor                    

Digital Marketing and Analytics (for Business Students) 

Summary of the Changes:
The Department has been receiving interest from students in a Digital Marketing and Analytics Minor- per Academic Advising input- and well as from employers - per previous dialogue in the Department and with the Career Management Center. The courses required for the Minor have been offered in the past as electives and they each received demand from students. 
Requirements for the Digital Marketing and Analytics Minor for Business Students: 
The minor will be 12 credit hours and consist of the following courses: 
• MAR4721 Digital Marketing Strategy (prereq MAR 3023) 
• MAR4615 Introduction to Marketing Analytics (prereq MAR 3023, STA 2023) 
• MAR4325 Social Media Marketing Strategy (prereq MAR 3023) 
• Choose One 3000-4000 level Marketing electives 

Log Number: 201708-13

Marketing & Logistics – Undergraduate


Add a new minor                    
Digital Marketing (for Non-Business Students)


Summary of the Changes:
The Department has consistently received interest from students in a Digital Marketing Minor- per Academic Advising input- and well as from employers - per previous dialogue in the Department and with the Career Management Center. Courses required for the Minor received demand when offered in the past as electives.
Digital Marketing Minor for Non-Business Students
Requirements for the Digital Marketing Minor for Non-Business Students:
The minor will be 12 credit hours and consist of the following courses:
• New UG elective course: MAR3xxx: Principles of Digital Transformation in Business
• MAR 3023 Principles of Marketing
• MAR4721 Digital Marketing Strategy (prereq MAR 3023), MAR4325 Social Media Marketing Strategy (prereq MAR 3023), OR MAR4615 Introduction to Marketing Analytics (prereq MAR 3023, STA 2023)
• Choose One 3000-4000 level Marketing electives

(Click here for the program of study)

 

Add a new course

Principles of Digital Transformation in Business (3crs)

MAR

Junior (3xxx)

XXX

Prerequisites:   
None
Co-requisites:   
None

Course Description:

Prereqs: None 
Description: Today, every professional job has a digital component to it. Digitization impacts all industries and all business processes. This course inspires students to embrace today’s profound transformation of business and organizational activities, processes, competencies and models to leverage the opportunities of a mix of digital technologies and their accelerating impact across society in a strategic and prioritized way, with present and future shifts in mind. It provides students with first-hand understanding of the elements driving digital transformation (like the Internet of Things, Drones, Artificial Intelligence, Big Data, Data Analytics, Social Media & Digital Marketing, Virtual and Augmented Reality, Telemedicine, Robotics) (3 Credit hours) 

 

Log Number: 201708-14

Marketing & Logistics – Undergraduate


Change a degree-major of an existing program                      
Bachelor of Business Admin. – Marketing Major


Summary of the Changes:

The increase in the hours (from 18 to 24) will provide students greater exposure to Marketing contents before they graduate.