Submitted by the Academic Programs
New Course & Programs of Study (2 packages)
Management – Graduate
Add a new course
Corporate Legal Environment (3 crs)
Prerequisites: NoneCo-requisites: None
Law concerns the relations of individuals with one another and business entities. It reflects the social, economic, political, religious, and, moral philosophy of society. It permits, forbids and/or regulates almost all business activities. Those interested in engaging in business activities must understand how the domestic regulations of the United States impact those activities. In an international business environment practitioners must have a basic understanding of international law and its impact on business relations outside the United States. This course will cover business regulations both domestically and internationally.
Marketing and Logistics – Graduate
Add a new concentration to an existing program Master of Business Admin. - General Business Major Marketing Concentration Summary of the Changes:Currently, we do not offer an MBA concentration in marketing. There are concentrations in nearly all other disciplines in the college. Adding the concentration provides opportunities for students to specialize in marketing. Input from student services (Paul Schreier) and Career Management Services (Shannon Italia) indicates the need for a marketing concentration in our MBA program. Total credit hours of the program will not change.
(Click here for the program of study)
Consumer Behavior (3 crs)
This course provides an analysis of the behavioral factors affecting demand. Consideration is given to the purchasing behavior of the industrial buyer and the ultimate consumer.
Marketing Research (3 crs)
Prerequisites: "ECO6415: Making Decisions with Data"Co-requisites: None
This course is a study of research methods and information-gathering techniques which are applicable to problem solving in the field of marketing. Consideration is given to interpretation and use of information available.
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