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What Can You Do With A Major In Sport Management?

The University of North Florida Sport Management Program is reflective of the fast-paced and growing sports industry across the country. Our curriculum has been developed to allow students to turn a passion for sports into a satisfying career in the sport industry. Our program takes a multidisciplinary approach, teaching students to examine the sport industry from a variety of operational and business perspectives, providing them with an academic foundation in sport management that can be applied in a variety of sports settings. Students develop critical thinking and problem-solving skills through an in-depth understanding of topics included but not limited to: finance, marketing, management, professional sport, intercollegiate athletics, facility and event management, sports law and ethics, global sports, analytics, and digital media in sports. Students receive valuable employment training through required practicum and internship experiences - Jacksonville's rich sport market provides an ideal learning environment. The Sport Management major is appropriate for candidates who seek careers in professional sport, college athletics, community/recreational sports or sport entrepreneurship.


Sport Management Program

Career Paths

Athletic Administration



Event Planning





Public Relations

Sport Governance


Job Titles

Athletic Administrator

Facility Operations Manager

Game Day and Event Manager

Marketing and Promotions Specialist

Public Relations Manager

Sports Data Analyst

Talent Agent/Scout

Employers/Work Settings



Conference Offices (ACC, SEC, etc.)

Fitness Centers

Player Alumni Associations

Professional Leagues

Radio/Television Stations

Recreational Facilities

Special Olympics


Youth Sports Organizations

Job Search Information