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What Can You Do With A Major In Marketing?


The marketing major is designed for students interested in the marketing of consumer and industrial goods and services. The curriculum has been developed to include course work in the principles and foundations of marketing management and in the marketing functions of manufacturers, wholesalers, and retailers. The major also includes behavioral, technical, and elective courses in order to prepare the student for a marketing career. 

Program of Study: Courses You Will take

Typical Career Paths 

Sales and Promotion
Marketing Management
Market Research
Social Media Management
Entertainment Marketing
Real Estate

Some Related Career Titles 

Note: some of these occupations might require certification, licensure, or further education

Account Representative   Advertising Executive
Art Director   Bank Officer
Brand Manager   Buyer
Circulation Manager   Claims Adjuster/Examiner
Commercial Artist   Comparison Shopper
Consultant   Consumer Affairs Specialist
Consumer Load Officer   Copywriter
Credit Manager   Product Manager
Promotions Director   Property Manager
Public Relations Manager   Research Analyst
Credit/Load Administrator   Customer Service Manager
Development Officer   Direct Mail Specialist
Distribution Manager   District Sales Manager
Employment Agency Counselor   Financial Planner
Franchise Specialist   Fund-raiser
Government Administrator   Grant Writer
Import/export Manager   Inside Salesperson
Insurance Agent   Sales Agent
Sales Manager   Specialty Advertising Distributor
Telecommunications Director   Telemarketing Representative
International Marketer   Internet Marketing Specialist
Inventory Control Specialist   Lobbyist
Management Trainee   Market Representative
Market Research Interviewer   Marketing Field Coordinator
Marketing Planner   Marketing Researcher
Media Buyer/Analyst   Merchandising Manager
Non-profit Organization Manager   Packaging Specialist
Product Analyst   Traffic Coordinator
Urban/Regional Planner   Wholesale Salesperson
TV Shopping Channel Coordinator   Retail Manager

Typical Employers/Work Settings

  • Advertising Agencies  
  • Chambers of Commerce
  • Colleges/Universities
  • Corporations
  • Environmental Associations
  • Financial Institutions
  • Fund Raising Firms
  • Insurance Companies
  • Marketing Research Firms
  • Non-profit Organizations
  • Regional Planning Councils
  • Small Businesses  
  • State/Local Government Agencies  
  • Trade Associations
  • Manufacturers
  • Print and Electronic Media Outlets
  • Consulting Firms
  • Software and Technology Companies
  • Retail chains and stores
  • Hospitals
  • Public Relations Firms
  • Entertainment Companies
  • Sports Industry
  • Credit Unions
  • Real Estate Brokers and Firms 

Match This Major To Careers

Question Mark with wording What Can I do with this major?

Beginning Salary Range

National Average: Entry Level with a Bachelor’s Degree: $44,000- From the Spring 2008 NACE Salary Survey (National Association of Colleges and Employers)  Note: starting salaries directly correlate with level of each student's GPA, Internship Experience and professionalism. 

Salary Resources

Skills Needed For This Career

Reading comprehension   Active listening
Excellent writing skills   Critical thinking
Active learning   Monitoring skills
Analyzed and interpret data   Manage and direct people/programs
Formulate program policies   Hire and supervise staff
Sell products or services   Research business problems
Plan work tasks   Plan and administer budgets
Prepare status reports   Good communication skills
Learning strategies   Negotiate staff policies/disputes
Develop solutions    

Links To Professional Associations 

Professional Associations are important to explore because many offer student memberships and can give you access to other professionals and their experiences, research, convention or workshop opportunities, professional development and most importantly job databases.
American Marketing Association 
Professional Insurance Marketing Association

Job Search/Career Information types of marketing, search marketing schools by state, information about marketing careers - resource for students looking to break into career in online marketing

Graduate Schools 

Applying To Graduate and Professional Schools

Link To UNF Program

The  Coggin College of Business   at the University of North Florida offers a Bachelor of Business Administration in  Marketing. 

Career Action Plan

  • Conduct an Informational Interview and/or shadow a professional in the field
  • Join a professional association for this career field
  • Develop leadership experience by participating in on-campus activities (RA, Presidential Envoys, Student Government, Peer Advisors, etc.)
  • Look for internships in your junior and senior years to gain experience