Overview
Publicity
is necessary for all Club Sports Teams to attract new members and inform others
of team activities. Reasons to publicize are the following:
- To build membership
- To raise money
- To publicize events (practices,
meetings, competitions)
- To raise visibility of the team on
campus
There are
multiple ways to publicize for your club and proper planning of a publicity
campaign should take place to receive maximum benefits. Publicity needs to be
clear concise and have creativity to it. Allow the proper time to design the publicity
and time for your campaign to be absorbed by your target audience. Remember to
provide publicity in multiple forms and adhere to proper university policies.
If your club needs any assistance in designing or executing your plan contact
the club sport coordinator for guidance.
The
following methods can be used to publicize your club but are not limited to:
- Create a website and/or social
media account
- Booths at on-campus functions i.e. club
fest
- Radio/newspaper
- T-shirts
- Banners, Road Signs, Flyers,
Posters (please adhere to Club Alliance policies for approval)
- Word of mouth is most important so
set a good example
