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Social Media Guidelines

Social media platforms are useful marketing and communications tools for sharing, promoting and engaging with the Osprey community. These guidelines, policies and best practices will help you effectively manage social media channels.

 

To be included on the Follow UNF page, social media administrators for UNF departments must read agree to the University's guidelines below and fill out the social media agreement form.

Policies

Management

  • Post should be made frequently to all social media platforms. How often should you post?
    • Facebook – once a week
    • Twitter – once a week
    • Instagram – once every two weeks
  • If any social media page is not being kept updated, Marketing and Communications reserves the right to remove the page from the general "Follow UNF" list. If any presence cannot be updated in a timely manner, consider:
    • reassigning to another professional staff member within your department
    • deactivating
    • or deleting
  • Approved Social Media Platforms
    • Facebook
    • Instagram
    • Twitter
    • If there is a platform you would like to use that is not listed, please contact us at social@unf.edu.
  • Any content posted by a student must be supervised by a staff member.

Events

  • Any information about a UNF event that involves a UNF department or unit should always be posted FIRST on their UNF webpage, master calendar or the department’s social media before being considered for a post on the official UNF pages. All events must be sponsored or co-sponsored by the University. 

Legal

  • Adhere to all University Policies and Procedures such as the Florida Sunshine Law, Online Communication Policy, Code of Conduct and Ethics PolicyNetwork Acceptable Use and Americans with Disabilities Act. Also, adhere to all federal, state, copyright and intellectual property laws, rules and regulations.
  • All YouTube videos must have closed captioning to achieve compliance with the Americans with Disabilities Act
  • Protect our campus community. Do not post confidential or proprietary information about UNF students, employees or alumni. Follow all applicable state and federal requirements such as FERPA, HIPA and NCAA regulations must be followed. Remove all posts that compromise confidential information.
  • Any photos posted of individuals who are not UNF students, faculty or staff must have all necessary releases.
  • A copy of the EOD statement must be posted in the information section of your Facebook page.
    •  EOD Statement: UNF is an equal access/equal opportunity university.

Branding

Accessibility

All posts on social should include an image description in either the caption or alt-text of the posts unless it is a video. If the post is a video, closed captioning should be available. To find out how to add alt-text or closed captioning, please visit the links below:

 

Social Media Accessibility Guides
Best Practices
  • Avoid graphics with poor color contrast
  • Use a color contrast checker
  • Avoid using acronyms in your posts
  • GIFs have little to no accessibility support, therefore don’t rely solely on them
  • Hashtags made up of multiple words, need to have capitalization for each word (ex. #ThrowbackThursday)
  • Emojis can be read by screen readers, but will read as “clapping hands,” “smirking face,” etc. Please be considerate of this when using them.
  • Use a URL shortener to minimize the number of characters in the hyperlink

Other Resources

 

Best Practices

  • Be Cautious: Consider what could happen if a post becomes widely known and how that may reflect on both the poster and the University. When in doubt leave it out!
  • Be Accurate: Ensure the information being posted is correct and free of grammatical and spelling errors.
  • Be Respectful: Understand that content on social media site could spark comments or discussions of opposing views. Responses should be considered carefully and moved to direct message (DM) if necessary.
  • Be Creative: While you are representing the University, don’t be afraid to post creative and engaging content. Have fun – it’s social media.