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Press Release for Friday, January 29, 2016

UNF Recruiting Participants in Heroic Decision-Making Study

Media Contact: Andrea Mestdagh, Specialist

Department of Public Relations

(904) 620-2192

The Department of Psychology at the University of North Florida is currently recruiting participants for a Web-based heroic decision making study, investigating why people do or don’t help others in dangerous situations.


The purpose of the research is to gain a greater understanding of the decision-making process during a very difficult, possibly life-threating situation by learning from the experts who put their own safety at risk and/or put their ego aside to help another person in a compromising situation.


UNF researchers are seeking study participants to answer questions related to a situation, such as a medical emergency, accident, crime, disaster or organ donation. Participants should be aged 18 years and older. Qualified individuals can complete a 10-minute, confidential survey at bySunday, Feb. 28.


Researchers will review the survey results to analyze the decision-making process, including what factors foster and inhibit helping.


If you are interested in learning more about the study, contact Dr. Dominik Guess, UNF professor of psychology and principal investigator of the study, at or by phone at (904) 620-1634.


UNF, a nationally ranked university located on an environmentally beautiful campus, offers students who are dedicated to enriching the lives of others the opportunity to build their own futures through a well-rounded education.