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Press Release for Wednesday, February 1, 2012

Creative Industries Banner Center Offers Powerhouse Social Media Course

Media Contact: Joanna Norris, Associate Director 

Department of Public Relations 

(904) 620-2102 


The Employ Florida Banner Center for Creative Industries in the Division of Continuing Education at the University of North Florida will be offering Guerrilla Social Media Marketing, a no-nonsense, powerhouse course, for new and experienced social media managers from 9 a.m. until 5 p.m. Monday, Feb. 20, at University Center on campus. 


Social media creates a unique dialog between a company and the end user, building the need for new tactics like guerrilla social media marketing, which generates powerful word-of-mouth marketing by creating innovative, attention-grabbing communications in the digital world. 


“What sets this course apart from other social media courses is that it teaches users how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks,” said Sheila Green, course instructor and president of Green Productivity Solutions. 


“We pride ourselves for our entrepreneurship in Jacksonville and throughout Florida,” said Kristin Kristen, Banner Center for Creative Industries program manager. “We devised this course to meet the needs of small business owners and large firms who want to leverage their message across all social media platforms to stimulate action, and this course does just that.” 


The Guerrilla Social Media Marketing course is one of many new courses offered by the Banner Center in an effort to provide a trained workforce for the expansion and sustainability of Florida’s creative sector.  


For registration or more information about this course or other courses offered through the Banner Center for Creative Industries, contact UNF’s Division of Continuing Education at or call (904) 620-4200. Find the Banner Center on Facebook, Twitter or LinkedIn by searching for Creative Industries Banner Center.