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Press Release for Friday, February 19, 2010

MOCA Jacksonville Hosts Mad About Marilyn Soiree Premier Benefit

Joanna Norris, Assistant Director

Department of Media Relations and Events

(904) 620-2102


The Museum of Contemporary Art Jacksonville, a cultural resource of the University of North Florida, is hosting a “Mad About Marilyn Soiree” at 8 p.m. on Saturday, March 13. Mark your calendars because you don’t want to miss this premier benefit event!


Come celebrate the iconic movie star Marilyn Monroe with MOCA’s Hollywood-style party, which will feature complimentary valet parking, live music, dancing, open bar as well as delectable desserts and breakfast.


Diamond-laced champagne will also be available for $20. With each glass purchased, participants will get a cubic zirconium diamond donated by Miriam’s Jewelry, located in San Marco and in Ponte Vedra Beach, and the chance to win a dazzling one-carat diamond.


Late-night tours of the “Life as a Legend: Marilyn Monroe” exhibit will also be available. Experience the spark, sex appeal and sensation of Monroe at the exhibition through the art of Andy Warhol, Christo, Douglas Kirkland, Robert Indiana, Mel Ramos, Richard Avedon, Bert Stern, Henri Cartier-Bresson and many others. This vivid and diverse exhibition of more than 300 objects captures her rise to stardom as well as her private life and public image through works by over 80 artists, ranging from fashion photographers to pop art painters to international contemporary artists.


Tickets for the “Mad About Marilyn Soiree” are $50 for members; $65 for non-members; $35 for students and $100 for a VIP Hollywood Star Ticket, which includes a complimentary diamond-laced glass of champagne, a special VIP entrance and a star on the MOCA wall of fame. For reservations for this event, call (904) 366-6911, extension 208, or go to  


Proceeds from these ticket sales support MOCA’s mission to serve the community through its exhibitions, collections, educational programs and community outreach initiatives. These outreach programs include educational lectures from UNF Art & Design faculty; after school and summer art classes; “Voice of the People,” an interpretive program that features the recorded accounts and descriptions of works of art by students and adults; and “Rainbow Artists,” which uses art and creative activities to promote socialization and social interaction of children with autism.


Sponsors for this event include:

Honorary chairs and Diamond sponsors—David and Linda Stein

Ruby sponsor—Pilot Pens

Emerald sponsors—Preston and Joan Haskell; Dianne and Gary McCalla; Michael and Julie McKenny; Miriam’s Jewelry; Timucuan Asset Management and Waterproofing Specialists, Inc.

Pearl sponsors—Budweiser; Edward Jones Investments, Erin Higginbotham, financial advisor; Plumbfun Photobooths; Riverside Liquors and Village Wine Shop; Waste Management and the Zimmerman family.