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Press Release for Tuesday, July 1, 2008

New UNF Poll: McCain, Obama Tied in Duval County

Contact: Joanna Norris, Assistant Director
Department of Media Relations and Events
(904) 620-2102

A new University of North Florida poll shows that Duval County residents are evenly divided in their support for presidential candidates John McCain and Barack Obama. The poll also reveals that rising food prices are causing problems for families on the First Coast.

The poll, conducted between June 11 and June 18, was conducted at the Public Opinion Research Laboratory at UNF and was performed through the use of Computer Assisted Telephone Interviewing. The survey includes telephone interviews with 510 Duval County adult residents. Respondent age, gender, race and education were weighted. The margin of error for the general population is +/-4.3 percent.

Among the findings:

--In Duval County, the election is at a statistical dead heat, with 42 percent of respondents self-reporting support for Barack Obama and 42 percent self-reporting support for John McCain.

--In terms of race, more than 60 percent of white respondents report their intention to vote for John McCain, compared with fewer than 22 percent for Barack Obama. Over 90 percent of African-Americans report they plan on voting for Obama, with only 3 percent reporting intent to vote for McCain.

--Some 10 percent of those surveyed are unsure who they will vote for in November.

--Of those surveyed, 47 percent say the economy is the most important issue in the election, with the second most important issue being the war in Iraq.

--The majority of Duval County residents surveyed aren’t satisfied with the way things are going in America. Nearly 83 percent of respondents are dissatisfied, with 45 percent reporting they are very dissatisfied with the way things are going in the country today.

--The poll also revealed that 61 percent of those surveyed agree that the rising price of food has been a problem for their family.

--Some 30 percent of respondents believe a gallon of gas will be more than $5 by Election Day.

For complete survey results or methodology, contact Dr. Paul Harwood, director of the UNF Public Opinion Research Laboratory, at (904) 620-4433 or by e-mail at