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Custom Logos 

The University of North Florida has adopted one primary logo to be recognized and understood by faculty, staff, students and the public as the UNF brand. Brand recognition is maintained

Individualized College, Department and Organization Logos

Colleges, divisions and departments are sub-brands of the University and have sub-branded marks within the brand hierarchy. These sub-branded logos are created by the Marketing and Publications Office and should not be recreated. 

All named colleges will be identified in the following manner:



Brooks College of Health logo
Coggin College of Business logo




All non-named colleges will be identified in the same size font as named colleges.

Departments and special organizations can be identified in the same way as colleges (see examples below).


 Horizontal International Business Flagship Program logo

 International Business Flagship logo





Departments and organizations should identify their college or division in the logo. Departments within a unit can obtain permission from their respective college or division vice president to use the unit name without the college, but VP permission is required.



 COAS Sociology, Anthropology, and Social Work Horizontal Logo


 Sociology, Anthropology, and Social Work COAS Horizontal Logo


 College of Arts and Sciences Sociology, Anthropology, and Social Work Vertical Logo


 Sociology, Anthropology, and Social Work College of Arts and Sciences Vertical Logo



Approval of the Visual Identity Standards Committee is not necessary as long as the above guidelines are followed.


These guidelines replace previous guidelines relating to co-brands and sub co-brands.


In unique situations, a customized logo may be appropriate, and there is a process in place for a formal review and approval by the University's Visual Identity Standards Committee. No customized logo may be used without such approval. The first step in the approval process is to request a review through the vice president of the appropriate division of the University. The vice president will then forward the request to the chair of the Visual Identity Standards Committee.

The Visual Identity Standards Committee recommends the use of UNF's identifying typography and color palette shown in this guide and accompanied by examples of printed materials, logo placement and color placement. The examples illustrate the look of a cohesive system of publications. University units working with design professionals are encouraged to use these examples as a starting point to create a special look for their projects. They also are encouraged to consult with the Department of Marketing and Publications.

Campus units attempting to differentiate their programs and departments may also consider using clever copywriting (editorial tone), the use of unique and identifying photography (photo styles) and, in special cases, a unique color palette to enhance the photography. This type of brand identification for named institutions or programs can be suggested and coordinated by the Department of Marketing and Publications, time permitting.

Used in a consistent way, the UNF logo identifier signifies visual identification of the University first and foremost. One logo in a system of publications with well-produced photos and use of approved colors means all campus units receive the benefits of a University whose materials have a cohesive look and a brand that is universally recognized. 


Fro time to time, special designs may be developed for events. Such a design should not be used as an identifier and must always be accompanied by an official University logo.