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New Flexibility with the UNF Brand Hierarchy 

April 2015 

 

 

The Visual Identity Committee met April 8, 2015 to discuss a new flexibility with the UNF brand hierarchy that would allow colleges, departments and programs greater autonomy within certain guidelines. The committee unanimously voted to allow a dean or vice president the authority to allow a new level of brand hierarchy to stand for a unit that does not contain the name of the college or the division, but rather the stand alone department, office or program. The committee agreed that the most important element of the UNF brand – UNF and the osprey – would remain intact. While this flexibility has always existed for merchandise, it is now extended to printed materials. Below are examples. 

 

Under the original system, the college received top billing and the department had lower billing in both the horizontal and the vertical logos:

 

Original branding system

 

 

Under the revised guidelines, if the dean of the Brooks College of Heath decides that it is appropriate for the department to stand alone, without the college, the logos would look like this:

 

Revised branding hierarchy

 

 

Under the original system, a division received top billing and the department was relegated to lower billing in both the horizontal and the vertical logos:

 

Original brand system for divisions

 

Under the revised guidelines, if the vice president of Student and International Affairs decides that it is appropriate for the department to stand alone, without the division, the logos would look like this:

 

New brand system for divisions

 

 

And if a program advertises to an external audience, the vice president or dean may allow the program to stand alone, without the department or division if it causes less confusion for the audience:

 

New brand system for programs

  

However, under no circumstances, can the logo or the font be varied from those established in the Visual Identity Guidelines. Below is an example of a unit not using the correct font.

  

UNF incorrect font