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Northeast Florida Regional Ephemera Collection. Tourism. Finding Aid

Collection Number: M01-2b
Dates: 1900-
Size: 1.1 linear feet
Repository: Special Collections, Thomas G. Carpenter Library, University of North Florida
Arrangement: Collection arranged alphabetically by geographical location and within location by title of item.
Language: English
Container List: View Container List


The collection provides historical documentation of tourism activities in northeast Florida in the early to mid-twentieth century. The core of the collection relates to the promotion of tourism and tourist attractions. Representative attractions include the Florida Ostrich Farm, Marineland, and Oriental Gardens. Unique early printed items include a circa 1920s advertisement for the St. Johns River Day Line sightseeing steamer, and a souvenir folder featuring colored illustrations of tropical flora in Florida.


Items in the collection were acquired via donations and purchase.

Access to the Collection

The collection is open for research. For additional information and to make an appointment to view the collection, contact (904) 620-1533 or e-mail

Preferred Citation

Northeast Florida Regional Ephemera Collection. Tourism. Thomas G. Carpenter Library, University of North Florida, Jacksonville, Florida.

Additional Guides

Related Materials

Library collection. Northeast Florida Regional Ephemera Collection. Hotels, Motels, and Lodgings.

Illustrated Hotel News. Jacksonville, Fla. : Chas. W. DaCosta. Holdings: v.3, no. 85 (1888:April 8, Sunday)

Jacksonville, Florida. [Jacksonville, Fla.? : s.n., between 1937 and 1941?]  Caption at top: A friendly city of endless charm. (Shelved in Classified materials: F319.J145J34 1937)

Jacksonville Beach, Florida. Caption on bottom: Warmer in winter. [Jacksonville Beach, Fla.? : Jacksonville Beach Chamber of Commerce?, between 1931 and 1939?] (Shelved in Classified materials: F319.J195J35 1931)

McRorie's Tourist Guide: Good Places to Stop. Jacksonville, Fla. : T.H. McRorie, 1935. (Shelved in Classified materials: TX907.M39 1935)

Electronic versions of related library materials are available on the World Wide Web as part of the Florida Heritage Collection. Online selections include:

Mr. Bonfield's Weekly Information and Amusement Guide of Jacksonville and Florida. Jacksonville, Fla. : Weekly Information and Amusement Guide of Jacksonville and Florida, Mr. Bonfield's Travel Bureau, (Jacksonville, Fla. : Kennedy-Brown-Hall Co.) Holdings: v.3, no.6 (1911:Dec.18); v.9, no.6 (1917:Jan.29)

Historical / Biographical Note

The majority of the materials date from the early to mid-twentieth century.

Scope and Content Note

Printed materials include advertisements, broadsides, brochures, correspondence, folders, and pamphlets. Items span the years 1900-197-, with the bulk of the materials concentrated in the mid-twentieth century. Publishers/printers include: Jax. News Company, Jacksonville Tourist and Convention Bureau, Jacksonville City Council Advertising Committee, Jacksonville Public Relations Division, Jacksonville Beach Chamber of Commerce, H.& W.B. Drew Company, and Miller Press.

Index Terms

The following terms have been used to index the description of this collection:


  • Tourism -- Florida -- Jacksonville.
  • Tourism -- Florida -- Jacksonville Beach.
  • Outdoor recreation -- Florida -- Jacksonville.
  • Bathing beaches -- Florida -- Jacksonville Beach.
  • Ostrich farming -- Florida -- Jacksonville.
  • Jacksonville (Fla.) -- Description and Travel.
  • Jacksonville Beach (Fla.) -- Description and Travel.
  • Jacksonville Region (Fla.) -- Description and Travel.
  • Saint Johns River (Fla.) -- Description and Travel.
  • Printed ephemera.
  • Pamphlets.
  • Broadsides.
  • Marineland (Fla.)
  • Jacksonville (Fla.) -- History.
  • Jacksonville Beach (Fla.) -- History.
  • Jacksonville Region (Fla.) -- History.