The Department of Art and Design is
requesting to create a stand-alone Bachelor of Fine Arts (BFA) degree in
Graphic Design and Digital Media (GDDM). The Department currently offers a
limited-access concentration in GDDM. This concentration would be replaced by
the new stand-alone, limited-access GDDM BFA.
The proposed program is in the Gap
Analysis section (1) of programs in the Programs of Strategic Emphasis (PSE)
document. Demand for training in CIP code 50.0409, Graphic Design, is
anticipated to continue and expand over the foreseeable future. Several key
areas of rapid advancement exist in the industry, such as: user interface
design (UI), user experience (UX), website development, augmented reality,
digital publishing, and motion graphics.
For many years, our program has
been omitted from State University System (SUS) website searches for graphic
design programs because it was hidden in the concentration. With a new CIP
code, the stand-alone BFA program will be much more visible to prospective
first-time-in-college (FTIC) students searching for graphic design programs on
the SUS website, thus increasing degree awareness and productivity, as well as
The Graphic Design and Digital
Media faculty will use this opportunity to rewrite or update many of the
courses that make up the major. The proposed program will incorporate new and
emerging technologies, updated pedagogy in the discipline, and programmatic
changes aimed at keeping students on track for timely graduation. With these
updates, students will graduate from a highly successful, relevant and
professional program, and the GDDM BFA will strengthen the quality and
reputation of the Department of Art and Design.
No new resources will be required
and the major will not exceed 120 credit hours.
(Bachelor of Fine Arts – Graphic Design and Digital Media Major Program Proposal Attachment)