Agenda Item FA 18-57
Submitted by the Academic Programs
Committee
College of Arts & Sciences (Graduate) – (Communication):
New Course & Program of Study (2 packages)
11/01/18: Passed
11/13/18: Approved
Log Number: 201808-29
Communication-Graduate
Change a degree-major of an existing program
Master of Science - Communication Management Major
Summary of changes:
The M.S. in Communication Management degree requests to make MMC 6971-Thesis/Applied Research Project (6 credits) optional for the degree by allowing students to take a non-thesis option instead. The non-thesis option would require students to take an additional 6 credit hours from the list of Departmental Electives in the current Program of Study. The total credit hours for both Thesis/Applied Research Project and Non-Thesis Option are 36 credits. An additional course, MMC5XXX Strategic Social Media (3 credits), will be added to the list of Departmental Electives to provide more options. The requested change will increase the options for many of our full-time working professional students.
Click here for the program of study: Log Number 20201808-29
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Add a new course
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Strategic Social Media (3c)
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MMC
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Beginning graduate (5xxx)
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XXX
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Prerequisite:
None
Corequisite:
None
Course Description:
This course prepares students with industry-standard skills and techniques to utilize a variety of new and social media platforms for organizational purposes. Exploring professional uses of social media across a variety of industries, students examine the strategy and outcomes associated with digital content management, campaign planning, consumer engagement and interaction, social listening, online brand and reputation management, ethics and governance. Using historical milestones, case studies, emerging theories, and best practices students come to recognize and understand the innovative and ever-evolving nature of the contemporary new media landscape in applied and pragmatic contexts.
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Log Number: 201808-30
Communication- Graduate
Change a degree-major-concentration of an existing program
Master of Science - Communication Management Major
Concentration: Business
Summary of changes:
The M.S. in Communication Management requests to change some of the course offerings in its 12-credit business concentration based on suggestions from the Coggin College of Business. The changes will increase students' options in terms of course offerings. The changes include:
- Add three required courses: MAN 6002 Cornerstones of Management (3 credits), ECO 6060 Economic Analysis (3 credits), and MAR 6055 Fundamentals of Marketing (3 credits);
- Add three elective courses: ACG 6305 Fundamentals of Financial Accounting (3 credits), FIN 6407 Fundamentals of Financial Management (3 credits), and MAN 6875 Entrepreneurship/Venture Capital (3 credits); and
- Correct the incorrect elective course number for Entrepreneurship/Venture Capital from MAN6581 to MAN6875. There will be no change in the total credit hours of the POS.
Click here for the program of study: Log Number 20201808-30
