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Agenda Item FA 18-68

Submitted by the Academic Programs Committee

Coggin College of Business (Graduate) – (Marketing & Logistics):

Courses Changes & Programs of Study (2 packages)

12/06/18: Passed

12/11/18: Approved

Log Number: 201808-16

Marketing & Logistics-Graduate


 Add a new concentration to an existing program

Master of Business Administration - General Business Major

Concentration: Marketing Analytics


 Summary of the changes:

Summary: Add Marketing Analytics Concentration to the MBA Program 

Requirements (9 credits):

  • MAR6616: Marketing Research (3 Credits)
  • ISM6625: Applications of Business Analytics (3 Credits)
  • Select ONE of these two courses (3 Credits):
    • MAR6726: Digital Marketing Analytics 3 hours
      Prerequisites: MAR 6805 or instructor permission and ECO6415 Decisions with Data
    • or MAR6735: Consumer Analytics 3 hours
     

Prerequisites: MAR 6805 or instructor permission and ECO6415 Decisions with Data
The demand for this concentration has been evident for years in the job market figures, through our main UNF employers, and our advising and career management center offices. It will serve our students and help make them more employable.

 

(Click here  for the program of study)





Log Number: 201808-64

Marketing & Logistics-Graduate


Change a degree-major of an existing program

Master of Business Administration - General Business Major


Summary of the changes:

Coggin Graduate Curriculum Committee voted to eliminate the "groups" in the course listing for the MBA degree. The groups were basically sets of courses that might work well together in any given semester, but there is no academic requirement to take the courses in the order of the groups. Therefore, for clarity, the "group" distinction is removed and courses are listed in alpha numeric order. The new listing is shown in the attached Program of Study for the MBA Degree. We also made editorial changes to the explanation of taking MAN6726 Advanced Strategic Management (3 Credits) in the final semester. There are no changes to the degree requirements. This is simply an administrative change in the University Course Catalog. The changes to Group 1, Group 2 and Group 3 apply to all concentrations within the MBA degree.

(Click here  for the program of study)