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Digital Marketing and Analytics Minor

The Digital Marketing and Analytics minor integrates marketing with digital technology and analytics to prepare students for new and emerging jobs related to analytics, blogging, search engine optimization, e-detailing, site design, Internet research, digital demographics, personalization, customer relationship management, information architecture, social media, e-commerce and media design.

This minor is appropriate for all business students, but particularly relevant for students majoring in Marketing, Business Management, Finance, among other disciples.

Requirements (for business students):

12 credit hours of the following courses:

  • MAR4721 Digital Marketing Strategy
  • MAR4615 Introduction to Marketing Analytics
  • MAR4325 Social Media Marketing Strategy
  • Choose one 3000-4000 level Marketing elective

For more information, please contact Coggin Academic Advising at (904) 620-2575 or contact Dr. Eltanawy via email.