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The minor in Marketing equips students with the necessary skills to understand consumer behavior and conduct market research. The minor in Marketing will help students understand the process of planning market programs and techniques in analyzing the market. Students will learn the fundamentals of advertising, purchasing, promotion and distribution.

Business and Non-Business Students 

This minor is available only to students majoring in Business. The minor requires 12 semester hours which must be taken at UNF. MAR 3023 is a prerequisite to the minor. A grade of C or better is required in all courses. Transient/concurrent enrollment at another institution is not permitted.

Minor Requirements Business Students (12 Credits)

  • MAR4503 Consumer Behavior (Prereq: MAR 3023) 
  • MAR4613 Marketing Research Information (Prereq: MAR 3023 and Statistics) 
  • Choose two 3000-4000 level Marketing Electives

Minor Requirements Non-Business Students (12 Credits) 

  • MAR3023 Principles of Marketing
  • MAR4503 Consumer Behavior
  • Choose two 3000-4000 level Marketing Electives

Business Students 

Minor in Digital Marketing and Analytics - Available starting Fall 2018

The Marketing and Logistics Department offers business students the training needed to excel in digital marketing and analytics. This minor provides a comprehensive perspective to digital marketing and analytics that includes digital products and services as well as social media and digital communication. You will learn to think strategically about digital marketing and analytics and will receive research-based insights that support your learning. The minor helps you develop the critical thinking, communication, and data-driven analytical approaches that leading businesses want.

Requirements for the Digital Marketing and Analytics Minor (12 Credits) 
  • MAR4721 Digital Marketing Strategy 
  • MAR4615 Introduction to Marketing Analytics 
  • MAR4325 Social Media Marketing Strategy 
  • SELECT ONE 3000-4000 level Marketing electives 

Non-Business Students 

Digital Marketing Available starting Fall 2018

The Marketing and Logistics Department offers non-business students the training needed to master the aspects of digital marketing. Today, every professional job has a digital component to it. Digitization impacts all industries and all business processes. This minor inspires non-business students to embrace today’s profound transformation of business and organizational activities, processes, competencies and models to leverage the opportunities of a mix of digital technologies and their accelerating impact across society in a strategic and prioritized way, with present and future shifts in mind. You will receive first-hand understanding of the elements driving digital transformation (like the Internet of Things, Drones, Artificial Intelligence, Big Data, Data Analytics, Social Media & Digital Marketing, Virtual and Augmented Reality, Telemedicine, Robotics).

Requirements for the Digital Marketing Minor (12 Credits):
  • MAR3xxx: Principles of Digital Transformation in Business 
  • MAR 3023 Principles of Marketing 
  • SELECT ONE of these Marketing Courses 
    • MAR4721 Digital Marketing Strategy, MAR4325 Social Media Marketing Strategy, OR MAR4615 Introduction to Marketing Analytics
  • SELECT ONE 3000-4000 level Marketing electives