Marketing 

The minor in Marketing equips students with the necessary skills to understand consumer behavior and conduct market research. The minor in Marketing will help students understand the process of planning market programs and techniques in analyzing the market. Students will learn the fundamentals of advertising, purchasing, promotion and distribution. 

 

 

 

Business Students 

This minor is available only to students majoring in Business. The minor requires 12 semester hours which must be taken at UNF. MAR 3023 is a prerequisite to the minor. A grade of C or better is required in all courses. Transient/concurrent enrollment at another institution is not permitted.

 

  • MAR4503 •  Consumer Behavior (3 Credits)
  • MAR4613 •  Marketing Research Information (3 Credits)

 


SELECT 2 Marketing courses

 

  • 3000-4000 level courses from the MAR prefix for a total of 6.0 credit hours. Excluding MAR 3023. 

 

 

Non-Business Students 

This minor is available only to students majoring outside of Business. The minor requires 12 semester hours which must be taken at UNF. A grade of C or better is required in all courses. Transient/concurrent enrollment at another institution is not permitted.

 

  • MAR3023 •  Principles of Marketing (3 Credits)
  • MAR4503 •  Consumer Behavior (3 Credits)

 


SELECT 2 Marketing courses

 

  • Select two (2) additional 3000-4000 level courses from the MAR prefix for a total of 6.0 credit hours.