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Minors in Marketing

 

Minor in Digital Marketing and Analytics (for Business Students)

The Marketing and Logistics Department offers business students the training needed to excel in digital marketing and analytics. This minor provides a comprehensive perspective to digital marketing and analytics that includes digital products and services as well as social media and digital communication. You will learn to think strategically about digital marketing and analytics and will receive research-based insights that support your learning. The minor helps you develop the critical thinking, communication, and data-driven analytical approaches that leading businesses want.


Requirements for the Digital Marketing and Analytics Minor for Business Students:
The minor will be 12 credit hours and consist of the following courses:

  • MAR4721 Digital Marketing Strategy 
  • MAR4615 Introduction to Marketing Analytics 
  • MAR4325 Social Media Marketing Strategy 
  • SELECT ONE 3000-4000 level Marketing electives 

 

Minor: Digital Marketing (for Non-Business students)

The Marketing and Logistics Department offers non-business students the training needed to master the aspects of digital marketing. Today, every professional job has a digital component to it. Digitization impacts all industries and all business processes. This minor inspires non-business students to embrace today’s profound transformation of business and organizational activities, processes, competencies and models to leverage the opportunities of a mix of digital technologies and their accelerating impact across society in a strategic and prioritized way, with present and future shifts in mind. You will receive first-hand understanding of the elements driving digital transformation (like the Internet of Things, Drones, Artificial Intelligence, Big Data, Data Analytics, Social Media & Digital Marketing, Virtual and Augmented Reality, Telemedicine, Robotics).

 

Requirements for the Digital Marketing Minor for Non-Business Students:
The minor will be 12 credit hours and consist of the following courses:

  • MAR3xxx: Principles of Digital Transformation in Business 
  • MAR 3023 Principles of Marketing 
  • SELECT ONE of these Marketing Courses 
  • MAR4721 Digital Marketing Strategy, MAR4325 Social Media Marketing Strategy, OR MAR4615 Introduction to Marketing Analytics
  • SELECT ONE 3000-4000 level Marketing electives 

 

Marketing Minor for Business and Non-Business Students

The Marketing minor is well suited for students majoring in a variety of areas including: Psychology, Communications, Graphic Design, or another Business major. With this minor, students can explores areas in the marketing field such as Advertising, Consumer Behavior, International Marketing, Marketing Research, and Sales.

Requirements for Business Students (12 Credit Hours)

  • MAR4503 Consumer Behavior
  • MAR4613 Marketing Research and Information
  • Choose two 3000-4000 level Marketing electives


Requirements for Non-Business Students (12 Credit Hours)

  • MAR3023 Principles of Marketing
  • MAR4503 Consumer Behavior
  • Choose two 3000-4000 level Marketing Electives